Who are my customers or supporters

Organisations can be so busy with the day-to-day that the identity of their customers or supporters can become obscure.

Cogent Research can bring them into sharp focus for you, so you can better serve them or engage with them.

We can help you identify:

  • Who they are – gender, age, social demographics
  • Where are they – where they live, type of home
  • Lifestyles – work, hobbies, family commitments
  • Consumer habits – where they shop, media they consume

Armed with greater knowledge of existing or potential customers and supporters, organisations can form more effective, focussed business and communications strategies.

As a result, you can be confident your decisions are helping to put your organisation on a solid footing with potential for growth.