Cogent Research was founded by Jo Lewis.  A Staffordshire University graduate, Jo began her market research career with Business and Market Research Ltd - now Harris Interactive. She was promoted to Senior Executive level before making a client-side move to Advanstar Communications and then gaining a further promotion to Marketing Analyst with the Riverside Housing Group, one of the UK’s leading providers of social housing. Jo formed Cogent Research in the spring of 2004 and is an Associate member of the Market Research Society.  Jo is supported on projects by a network of Research Associates.

Away from work Jo enjoys holidays, horse riding, swimming and generally keeping fit. Other loves include snowboarding and chocolate, though not at the same time!